How Chapter One bridges the gap between business goals and social good
10 excellent ways that Chapter One offers an employee volunteering opportunity with real social impact
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1. Supporting communities in areas of deprivation across the UK
We support primary schools in areas of deprivation across the UK. All of our schools have over 25.7% of children eligible for Free School Meals when they join us and many have a high proportion of children with English as an Additional Language. Chapter One’s Online Reading Volunteers Programme is now running in schools in Bradford, Birmingham, Doncaster, Edinburgh, East Sussex, Glasgow, Leeds, London, Manchester, Middlesbrough, Peterborough and West Cumbria. As the sessions are online, your volunteers can be located anywhere in the UK, reading with children in one of these locations.
2. Improving social mobility
The main focus of the Chapter One Online Reading Volunteers programme is to help 5- to 8-year-olds enjoy reading and be more confident readers. ‘Reading for pleasure’ is proven to be more important in a child’s development and life chances than their socio-economic background and parents’ education (Centre for Longitudinal Studies, 2013). Sadly, not all children have books at home or parents/carers that read with them, and that’s where Chapter One comes in.
If all children read for pleasure daily, their lifetime earnings would increase by £57,500.
National Literacy Trust, 2021
3. Supporting UN Sustainable Development Goal 4, Quality Education
Many companies have signed up to the UN Global Compact and have committed to supporting the UN Sustainable Development Goals (SDGs). Chapter One supports SDG4, Quality Education, by providing additional reading practice for struggling young readers in areas of deprivation. Quality Education also underpins many of the other SDGs including No Poverty, Decent Work and Economic Growth and Reduced Inequalities.
4. Enhancing employee wellbeing
Volunteering, as well as improving the lives of others, can play an important role in employee wellbeing. When volunteers work directly with a cause they care about, they can see the impact first-hand, and there’s a huge ‘feel-good factor’ attached to that. In our survey of Chapter One online reading volunteers, 58% said that volunteering with Chapter One had a positive impact on their own sense of wellbeing.
It’s fair to say we all have busy calendars these days but when you’re in that moment - that 30 minutes of uninterrupted time to simply focus on your pupil - it gives you purpose.
Laura Haigh, Associate Director, Corporate Responsibility and Global Communications at Rothschild & Co (and a returning Chapter One online reading volunteer)
5. Improving employee communication and mentoring skills
Reading with the same child each week for a whole school year develops a special bond between the volunteer and student and it’s not just the child who develops their skills. 48% of our volunteers reported that their ability to empathise with others had improved, and 40% said their communication skills had been sharpened.
75% of my colleagues have reported improved wellbeing as a direct result of their volunteering and over 92% have agreed that they’ve all developed their own communication skills too.
Christine Hewson, Partner, KPMG
6. Supporting recruitment and retention
There is no doubt that how a business demonstrates that it contributes to society is a significant part of its brand and values, and one of the key considerations when attracting new talent and retaining existing employees. Many people now expect their employer to offer at least one paid volunteering day each year. Chapter One is a time-efficient and flexible volunteering opportunity and popular with employees at all levels. Our volunteers report that it is an enjoyable volunteering experience which increases positive feelings about their employer, colleagues, and sense of self in the workplace.
The volunteer experience is exceptional. So many excellent initiatives have failed because the technology or communication doesn't work and as a result volunteers fall away. The support from Chapter One is phenomenal and the online reading platform is excellent – with real time technical support to ensure every reading session runs smoothly.
Verity Taylor, Senior Pro Bono & Community Engagement Manager at Mishcon de Reya LLP

Watch: The joy and impact of being a Chapter One online reading volunteer
7. Improving employee productivity
Many volunteers report that they return to work after a Chapter One session with a renewed focus and energy. Working with others across the company can also create new connections.
We have employees from all different levels and backgrounds participating in the programme. Although volunteering is done on an individual level, employees are part of a wider community, which especially comes to life during the group celebration events.
Amadiora Emechete, Community Impact Manager at Liberty Global
8. Demonstrating measurable social impact
We can provide real-time reporting to our corporate partners on volunteering hours and an end-of-year report on the impact on the reading progress of the children supported by your employees (most will improve by 2-4 levels out of 9). We can also share data from our wider evaluation of the programme across a number of schools and regions. Our teachers report that just 30 minutes reading practice each week makes a huge difference to these children.
I would urge businesses to support their staff to volunteer. The difference you make is real; it’s almost immediate. It’s transformative to a child’s educational experience.
Hina Shah, Headteacher, Earlsmead Primary School, Tottenham, London

Olga Down, a teacher in Middlesbrough, describes how Chapter One's online reading volunteers impact the children in her school.
9. Fulfilling social value and CSR commitments
We can work with your team to meet your commitments to support communities local to your offices/projects or in specific regions where you do not have a presence. We can support a range of themes including education, literacy, inclusion, social mobility, mental health, and employability, as well as underpinning STEM and careers outreach programmes. Some of our corporate partners have extended their relationships with the schools by writing stories, donating books, organising office and site visits and making videos about their Chapter One experience.

43% of adults in England struggle to read basic health information: "We need to do things a little bit differently if we are going to step up and meet the challenge, engaging with young people right at the start of their journey at school then supporting them to develop their skills is it going to be incredibly important and this engagement through Chapter One is an opportunity to do just that." - Dan Heffernan, Strategic Social Value Lead at AtkinsRéalis (formerly Faithful+Gould).
10. Meeting volunteering targets
During a typical school year, a Chapter One volunteer will have around 25 reading sessions with their child, totalling about 12.5 hours. Some volunteers also commit to reading with more than one child, which enables them to increase their volunteering hours. Each company volunteer coordinator can track the volunteering hours in real-time using a dashboard. Chapter One is a flexible, time-efficient volunteering opportunity that is enjoyed by employees at all levels in our partner companies.
We partnered with Chapter One because their short, flexible reading sessions made volunteering accessible for our busy staff. This aligns perfectly with our CSR focus on Education & Employability, allowing us to contribute to young learners' growth while offering skilled volunteering opportunities. The relationships our team has built with the children have been the highlight of the programme. Many employees call their reading sessions the best part of their week, and it’s had a positive impact on company culture, boosting engagement and growing year after year.
Holly French, Responsible Business Consultant at Unum UK
Find out more!
We are now finalising plans for the new school year from September and will start registering volunteers from mid July. If you want to know how your company can get involved, please contact Sarah Taylor, our Business Development Manager at sarah.taylor@chapterone.org
It all starts with literacy.